Haywood Street Visioning and Long Term Use



haywood street panorama


Project Background


City-owned properties on Haywood Street and Page Avenue have a long and well documented history of potential development opportunities. Their location within the city’s CBD make them desirable as urban infill sites. The Haywood Street parcels were initially acquired for the purpose of constructing a parking garage with adjacent private development. The property was then proposed for a hotel development that did not occur. In 2015, the Economic Development Coalition solicited offers from developers for the purpose of developing an office building with an adjoining pocket park.

While exploring possible development opportunities, community members expressed interest in a public space at this location, particularly considering continued growth and increasing density in the downtown.


Community Visioning


In December 2015, City Council directed staff to pursue a public process for guiding the future use of the properties. A Community Advisory Team was then developed and Asheville Design Center was hired to facilitate Community Visioning.

The Asheville Design Center collected input from the community and facilitated an intensive process with the Advisory Team to develop a long-term vision for the properties. The vision was presented to City Council on March 28, 2017.

The final Vision Report can be Viewed Here.


What Now?


At the direction of City Council, staff issued an RFQ for a design/planning team to develop design and programmatic options for the properties informed by the Advisory Team’s Vision Report, and ultimately a final design.

In early 2018, an interview team selected a preferred consultant to complete this work. The consultant contract was not funded in the 2018 – 2019 budget. City staff returned to City Council in early 2019 to request funding in the 2019 – 2020 budget, which was allocated. Staff will return to City Council on August 27, 2019 to seek approval to contract with the selected team. If approved, next steps of engagement will begin in September.

While long-term planning and implementation continues, short-term uses of the properties are underway as recommended by the Haywood Street Advisory Team.





March 8 – City Council passes resolution for process regarding city-owned property at 68-76 Haywood Street and 33-37 Page Avenue.

June 23 –  Open House, Lobby Level of One West Pack Square

July 18 – Advisory Team Meeting

August 15 – Advisory Team Meeting

September 19 – Advisory Team Meeting

October 17 – Advisory Team Meeting

October 24 – Update to City Council

November 21 – Advisory Team Meeting



January 16 –  Advisory Team Meeting

February 13 – Advisory Team Meeting, 5:30 – 7:00 p.m., Municipal Building, 4th Floor Conference Room, 100 Court Plaza

February 18 – Advisory Team Workshop, 9 a.m. – 1 p.m., The Collider, 1 Haywood Street

March 1 – Advisory Team Meeting, 5:30 p.m., Grove Arcade Boiler Room

March 8 – Advisory Team presentation on  draft version, 5:30 – 7:00 p.m., US Cellular Center, 87 Haywood Street

March 20 -Advisory Team Meeting, 5:30-7:00 p.m., Grove Arcade Conference Room

March 28 – Advisory Team Presentation to City Council, Community Vision, 5 p.m.

August 15 – Staff presentation to City Council’s Planning & Economic Development Committee

September 12 – Staff report to City Council seeking authorization for release of RFQ

October 12 – RFQ Released



January –  Consultant Interviews

February – March – consultant selection and contract negotiation

April – Staff goes to City Council’s Finance Committee to seek funding for Haywood/Page Design Study (Finance Committee asks staff to return later in the year to determine at that time if funding is available)

December – Staff goes to City Council’s Planning & Economic Development Committee to seek a recommendation for funding for the Haywood/Page Design Study



January 22 – Staff seeks City Council support/funding for the Haywood Page Design Study; City Council directs staff to identify a funding strategy as part of the 2019 – 2020 budget process.

June 11 – City Council approves funding in the FY 2019 – 2020 budget.

August 27 – Staff returns to City Council with a contract and scope of work for approval.


Supporting Documents


Haywood St Resolution With Asheville Design Center

 Haywood Street Advisory Team Roster

Map of Study Area


Meeting Minutes:







Staff Reports:

Staff Report to Asheville City Council – March 8, 2016

Staff Report to Asheville City Council – October 25, 2016

Staff Report to Asheville City Council – December 13, 2016


Advisory Team Final Report


Staff Report to Planning and Economic Development Committee – August 15, 2017

Staff Report for City Council to authorize release of RFQ – September 12, 2017

Request for Qualifications (released October 12, 2017)

Staff Report to the Finance Committee – April 16, 2018

Staff Report to the Planning & Economic Development Committee – December 10, 2018

Staff Report to City Council – January 22, 2019




Todd Okolichany
Planning & Urban Design Department


Chris Joyell
Asheville Design Center