Haywood/Page Master Plan and Conceptual Design


Happening Now


The City of Asheville is moving forward with the creation of a master concept plan for City-owned properties on Haywood Street and Page Avenue. The creation of this plan is the next step to implement the community vision for the properties outlined in the Haywood and Page Vision Report.

Focus group meetings, public input sessions and guidance from the Vision Implementation Committee (formerly the Haywood Street Community Advisory Team) continue to place to guide the consultant team on the development of the plan.

Informed by public input- including feedback in February on three draft plans, as well as on-going consultation with the Vision Implementation Committee- the consultant team worked on revisions and consolidation into one plan as well as an accompanying economic analysis tool and cost estimates for constructing and maintaining the site. The plan and accompanying analysis materials were presented this fall to the public and City Council for consideration.


On October 27, 2020, City Council unanimously supported adoption of the Conceptual Master Plan. 




Presenting the plan  – final materials for review (fall 2020)


Click on concept plan above to view a narrated presentation of the design


*A narrated presentation of the design is available here or by clicking on the site plan displayed on the left*






Public Engagement & Input


In addition to the input sessions held in February, an online survey open through March 20 collected additional input on the three design concepts. The survey results are available here.

A full summary from the February engagement sessions and online survey is available here.

Staff and the consultant team sought guidance from the Vision Implementation Committee as well as several focus groups throughout the process of developing the plan.

If you would like to submit additional input better inform consideration of the Design Plan, you can submit your comments through through this link.


Final Presentations & Input Opportunities
October 27, 2020 – City Council – more info here
  • Provide public comment via email – AshevilleCityCouncilOct272020@PublicInput.com (deadline for written comments is 5:00 p.m. on October 26)
  • Sign up in advance to speak during the meeting at ashevillenc.gov/comments or by calling the Clerk’s office at 828-259-5900 (sign up or call to register no later than noon on October 26)
  • Leave a pre-recorded voicemail comments by calling 855-925-2801 Enter Code 6713 (deadline for pre-recorded voicemail comments is 5:00 p.m. on October 26)
  • Watch live by television on Charter Cable channel 193 and on AT&T U-Verse channel 99 or by live stream through https://publicinput.com/X2454
  • Listen live by calling 855-925-2801 Enter Code 6713
October 12, 2020 – City Council Planning & Economic Development Committee – more info here
October 9, 2020 – Downtown Commission – more info here
October 7, 2020 – Planning & Zoning Commission – more info here



Previous Engagement and Project Updates

October 5, 2020Press release: Concept plan for Haywood Street and Page Avenue properties headed to Asheville City Council 

September 11, 2020 – Downtown Commission meeting – presentation and discussion. Video recording available here and presentation available here.

March 5, 2020Press release: the community is invited to participate in a survey about downtown city-owned properties. 

February 17 – 18, 2020 – A presentation and work session was held on Monday, February 17 and two open house input sessions followed on February 18. More information about the meetings is available here.

The full presentation is available here.

January 13, 2020 – Updates were provided to City Council’s Planning and Economic Development Committee. More information about the Planning and Economic Development Committee is

available here.

October 24, 2019Two public engagement sessions took place at the U.S. Cellular Center and on-site around the property. A presentation was provided outlining the approach to this phase of project work (the presentation is available here), a mapping exercise was completed by attendees, and site walks were completed around the properties to discuss opportunities and goals for the project and the surrounding area (the workbook provided and completed by attendees is available here).

After the October sessions, the project team reviewed and compiled the public input received and continued to meet with the vision implementation committee and other stakeholder groups in order to inform the development of design concepts. The project team continues to work on economic analysis to inform aspects of design and programming


Sign-up to Receive Updates


Previous email updates:

October 8, 2020 – Haywood & Page Conceptual Design Plan Updates + Final Review Opportunities
March 18, 2020 – Haywood & Page Design Concept Survey open through 3/20
February 4, 2020 – Haywood & Page Design Concepts to be Presented 2/17



City-owned properties on Haywood Street and Page Avenue have a long and well documented history of potential development opportunities. Their location within the city’s CBD make them desirable as urban infill sites. The Haywood Street parcels were initially acquired for the purpose of constructing a parking garage with adjacent private development. The property was then proposed for a hotel development that did not occur. In 2015, the Economic Development Coalition solicited offers from developers for the purpose of developing an office building with an adjoining pocket park.

While exploring possible development opportunities, community members expressed interest in a public space at this location, particularly considering continued growth and increasing density in the downtown.


Community Visioning


In December 2015, City Council directed staff to pursue a public process for guiding the future use of the properties. A Community Advisory Team was then developed and Asheville Design Center was hired to facilitate a Community Visioning process.

The Asheville Design Center facilitated an intensive process with the Advisory Team to gather public input and develop a long-term vision for the properties. The vision was presented to City Council on March 28, 2017.

For more background including meeting materials from the visioning process, contact Chris Joyell with the Asheville Design Center. View the Haywood Street Visioning Project- Final Report



Moving the Vision Forward


Staff issued a Request for Qualifications in October 2017 for a design/planning team to develop design and programmatic options for the properties informed by the Advisory Team’s Vision Report, and ultimately a master plan for the area.

In early 2018, a team led by Nelson Byrd Woltz landscape architects with other sub-consultants was selected to complete this work. The consultant contract was not funded in the 2018 – 2019 budget. After further negotiations on the project scope and fee, City Council allocated funding in the 2019 – 2020 budget.

On August 27, 2019, City Council authorized the City Manager to execute a contract with the consultant team. The Haywood Page Master Plan and Conceptual Design project kicked off in fall 2019.

While long-term planning and implementation continues, short-term uses of the properties are underway as recommended by the Haywood Street Advisory Team. Visit the  Haywood Street Temporary Uses page.


2019-2020 Timeline and Documents

October 5, 2020 –
Concept plan for Haywood Street and Page Avenue properties headed to Asheville City Council (press release 10/5)
March 5, 2020 – survey launched to get input on design concepts (press release 3/5)
February 17-18, 2020
 – focus group meetings and input sessions (press release 2/4)
January 13, 2020 – update to City Council’s Planning & Economic Development Committee (materials posted here)
October 24, 2019 – Public Engagement Sessions take place at the U.S. Cellular Center and on-site at the Haywood and Page properties (More info)
September 2019
– Haywood/Page Master Plan & Conceptual Design project kick-off
August 27, 2019
– City Council authorizes the City Manager to execute a contract with Nelson Byrd Woltz for the Haywood Page Master Plan & Conceptual Design project. More info, link to Staff Report  and Presentation
June 11, 2019
– City Council approves funding for the Haywood Page Master Plan & Conceptual Design in the FY 2019-2020 budget
January 22, 2019
– Staff presentation to City Council to seek funding for the consultant team’s work (City Council directs staff to identify a funding strategy as part of the 2019 – 2020 budget process) Link to staff report


Additional Resources & Background

Timeline and Documents 2016 – 2018
Haywood Page Vision Report (March 2017)
Map of Study Area


Contact Information


Stephanie Dahl
Strategic Development Office Director


Updated 10/23/2020