Haywood/Page Master Plan and Conceptual Design

haywood street panorama


Happening Now

The City of Asheville is moving forward with the creation of a master concept plan for City-owned properties on Haywood Street and Page Avenue. The creation of this plan is the next step to implement the community vision for the properties outlined in the Haywood and Page Vision Report.

Two public engagement sessions took place on Thursday, Oct. 24 at the U.S. Cellular Center Banquet Hall, 87 Haywood St., and on-site around the property. A presentation was provided outlining the approach to this phase of project work (the presentation is available here), a mapping exercise was completed by attendees, and site walks were completed around the properties to discuss opportunities and goals for the project and the surrounding area (the workbook provided and completed by attendees is available here).

Focus group meetings and guidance from the Vision Implementation Committee (formerly the Haywood Street Community Advisory Team) will take place through fall into early 2020 to guide the consultant team on the development of design concepts for the properties. If you are interested in being part of a focus group meeting, please contact us.

If you would like to submit thoughts or ideas to better inform this phase of design work, please submit your comments through the form on the bottom of this page or through this link.

Upcoming Public Meetings

January 13, 2019 – Updates will be provided to City Council’s Planning and Economic Development Committee. The meeting will be held in the 1st fl. conference room of City Hall at 4 p.m. More information about the Planning and Economic Development Committee is available here.

February 17-18 – The public will be invited to provide input on draft design concepts through open-house sessions. Details to be announced.

Property Background


City-owned properties on Haywood Street and Page Avenue have a long and well documented history of potential development opportunities. Their location within the city’s CBD make them desirable as urban infill sites. The Haywood Street parcels were initially acquired for the purpose of constructing a parking garage with adjacent private development. The property was then proposed for a hotel development that did not occur. In 2015, the Economic Development Coalition solicited offers from developers for the purpose of developing an office building with an adjoining pocket park.

While exploring possible development opportunities, community members expressed interest in a public space at this location, particularly considering continued growth and increasing density in the downtown.


Community Visioning


In December 2015, City Council directed staff to pursue a public process for guiding the future use of the properties. A Community Advisory Team was then developed and Asheville Design Center was hired to facilitate a Community Visioning process.

The Asheville Design Center facilitated an intensive process with the Advisory Team to gather public input and develop a long-term vision for the properties. The vision was presented to City Council on March 28, 2017.

For more background including meeting materials from the visioning process, contact Chris Joyell with the Asheville Design Center.

The final Vision Report can be Viewed Here.

Moving the Vision Forward


Staff issued a Request for Qualifications in October 2017 for a design/planning team to develop design and programmatic options for the properties informed by the Advisory Team’s Vision Report, and ultimately a master plan for the area.

In early 2018, a team led by Nelson Byrd Woltz landscape architects with other sub-consultants was selected to complete this work. The consultant contract was not funded in the 2018 – 2019 budget. After further negotiations on the project scope and fee, City Council allocated funding in the 2019 – 2020 budget.

On August 27, 2019, City Council authorized the City Manager to execute a contract with the consultant team. The Haywood Page Master Plan and Conceptual Design project kicked off in fall 2019.

[While long-term planning and implementation continues, short-term uses of the properties are underway as recommended by the Haywood Street Advisory Team. More information is available here.]


2019 Timeline & Documents

January 22, 2019 – Staff presentation to City Council to seek funding for the consultant team’s work (City Council directs staff to identify a funding strategy as part of the 2019 – 2020 budget process). Link to staff report.
June 11, 2019 – City Council approves funding for the Haywood Page Master Plan & Conceptual Design in the FY 2019-2020 budget.
August 27, 2019 – City Council authorizes the City Manager to execute a contract with Nelson Byrd Woltz for the Haywood Page Master Plan & Conceptual Design project. (More info). Link to Staff Report  and Presentation.
September 2019 – Haywood/Page Master Plan & Conceptual Design project kick-off
October 24, 2019 – Public Engagement Sessions take place at the U.S. Cellular Center and on-site at the Haywood and Page properties (More info).

Other reference materials:

Timeline and Documents 2016 – 2018
Map of Study Area




Stephanie Dahl
Strategic Development Office Director