Haywood/Page Master Plan and Conceptual Design


Happening Now


The City of Asheville is moving forward with the creation of a master concept plan for City-owned properties on Haywood Street and Page Avenue. The creation of this plan is the next step to implement the community vision for the properties outlined in the Haywood and Page Vision Report.

Focus group meetings, public input sessions and guidance from the Vision Implementation Committee (formerly the Haywood Street Community Advisory Team) will take place through spring of 2020 to guide the consultant team on the development of design concepts for the properties.

Public input sessions were held in February to get feedback on three draft design concepts. An online survey was also available to gather additional input. (More information about public engagement is below.)

The project team is currently working on revisions and consolidation into one draft design plan, informed by public input and on-going consultation with the Vision Implementation Committee. Work is also being done to provide an economic analysis of developing the property and cost estimates for constructing and maintaining the site.

Further public engagement and City Council review is expected later in the spring, but may be delayed due to limitations on holding public meetings (restrictions related to COVID-19).


If you would like to submit additional thoughts or ideas to better inform this design work, please submit your comments through the form on the bottom of this page or through this link.


Public Engagement


A series of public meetings were held on February 17 and 18 to present three draft design concepts and get feedback.  Each concept included traffic and pedestrian improvements as well as possible built and landscaped components of the site.

The presentation from the February 17 meeting is available here.

The public was also invited to provide feedback on the three design concepts through an online survey, which was open through March 20.









Previous Engagement and Project Updates

March 5, 2020 Press release: the community is invited to participate in a survey about downtown city-owned properties. 

Take the survey here.

February 17 – 18, 2020 – A presentation and work session was held on Monday, February 17 and two open house input sessions followed on February 18. More information about the meetings is available here.

The full presentation is available here.

January 13, 2020 – Updates were provided to City Council’s Planning and Economic Development Committee. More information about the Planning and Economic Development Committee is available here.

October 24, 2019Two public engagement sessions took place at the U.S. Cellular Center and on-site around the property. A presentation was provided outlining the approach to this phase of project work (the presentation is available here), a mapping exercise was completed by attendees, and site walks were completed around the properties to discuss opportunities and goals for the project and the surrounding area (the workbook provided and completed by attendees is available here).

After the October sessions, the project team reviewed and compiled the public input received and continued to meet with the vision implementation committee and other stakeholder groups in order to inform the development of design concepts. The project team continues to work on economic analysis to inform aspects of design and programming


Sign-up to Receive Updates


Previous email updates:

March 18, 2020 – Haywood & Page Design Concept Survey open through 3/20
February 4, 2020 – Haywood & Page Design Concepts to be Presented 2/17



City-owned properties on Haywood Street and Page Avenue have a long and well documented history of potential development opportunities. Their location within the city’s CBD make them desirable as urban infill sites. The Haywood Street parcels were initially acquired for the purpose of constructing a parking garage with adjacent private development. The property was then proposed for a hotel development that did not occur. In 2015, the Economic Development Coalition solicited offers from developers for the purpose of developing an office building with an adjoining pocket park.

While exploring possible development opportunities, community members expressed interest in a public space at this location, particularly considering continued growth and increasing density in the downtown.


Community Visioning


In December 2015, City Council directed staff to pursue a public process for guiding the future use of the properties. A Community Advisory Team was then developed and Asheville Design Center was hired to facilitate a Community Visioning process.

The Asheville Design Center facilitated an intensive process with the Advisory Team to gather public input and develop a long-term vision for the properties. The vision was presented to City Council on March 28, 2017.

For more background including meeting materials from the visioning process, contact Chris Joyell with the Asheville Design Center. View the Haywood Street Visioning Project- Final Report


Moving the Vision Forward


Staff issued a Request for Qualifications in October 2017 for a design/planning team to develop design and programmatic options for the properties informed by the Advisory Team’s Vision Report, and ultimately a master plan for the area.

In early 2018, a team led by Nelson Byrd Woltz landscape architects with other sub-consultants was selected to complete this work. The consultant contract was not funded in the 2018 – 2019 budget. After further negotiations on the project scope and fee, City Council allocated funding in the 2019 – 2020 budget.

On August 27, 2019, City Council authorized the City Manager to execute a contract with the consultant team. The Haywood Page Master Plan and Conceptual Design project kicked off in fall 2019.

While long-term planning and implementation continues, short-term uses of the properties are underway as recommended by the Haywood Street Advisory Team. Visit the  Haywood Street Temporary Uses page.


2019-2020 Timeline and Documents


March 5, 2020 – survey launched to get input on design concepts (press release 3/5)
February 17-18, 2020
 – focus group meetings and input sessions (press release 2/4)
January 13, 2020 – update to City Council’s Planning & Economic Development Committee (materials posted here)
October 24, 2019 – Public Engagement Sessions take place at the U.S. Cellular Center and on-site at the Haywood and Page properties (More info).
September 2019
– Haywood/Page Master Plan & Conceptual Design project kick-off
August 27, 2019
– City Council authorizes the City Manager to execute a contract with Nelson Byrd Woltz for the Haywood Page Master Plan & Conceptual Design project. (More info). Link to Staff Report  and Presentation.
June 11, 2019
– City Council approves funding for the Haywood Page Master Plan & Conceptual Design in the FY 2019-2020 budget.
January 22, 2019
– Staff presentation to City Council to seek funding for the consultant team’s work (City Council directs staff to identify a funding strategy as part of the 2019 – 2020 budget process). Link to staff report.



Timeline and Documents 2016 – 2018
Map of Study Area


Contact Information


Stephanie Dahl
Strategic Development Office Director


Updated 03/18/2020