Haywood Street Visioning & Long Term Use


68 haywood street property

Project Background

City-owned properties on Haywood Street and Page Avenue have a long and well documented history of potential development opportunities. Their location within the city’s CBD make them desirable as urban infill sites. The Haywood Street parcels were initially acquired for the purpose of constructing a parking garage with adjacent private development. The property was then proposed for a hotel development that did not occur. In 2015, the Economic Development Coalition solicited offers from developers for the purpose of developing an office building with an adjoining pocket park.

While exploring possible development opportunities, community members expressed interest in a public space at this location, particularly considering continued growth and increasing density in the downtown. 

Community Visioning

In December 2015, City Council directed staff to pursue a public process for guiding the future use of the properties. A Community Advisory Team was then developed and Asheville Design Center was hired to facilitate Community Visioning.

The Asheville Design Center collected input from the community and facilitated an intensive process with the Advisory Team to develop a long-term vision for the properties. The vision was presented to City Council on March 28, 2017.

The final Vision Report can be viewed here.

What Now?

At the direction of City Council, staff issued an RFQ for a design/planning team to develop design and programmatic options for the properties informed by the Advisory Team's Vision Report, and ultimately a final design. In early 2018, an interview team selected a preferred consultant to complete this work.

The consultant contract was not initially funded in the 2018/2019 budget. City staff and Council are continuing to explore options for funding. 

In the interim, staff is implementing short-term uses of the properties



March 8 - City Council passes resolution for process regarding city-owned property at 68-76 Haywood Street and 33-37 Page Avenue.

June 23 -  Open House, Lobby Level of One West Pack Square

July 18 - Advisory Team Meeting

August 15 - Advisory Team Meeting

Sept. 19 - Advisory Team Meeting

Oct. 17 - Advisory Team Meeting

Oct. 24 - Update to City Council

Nov. 21 - Advisory Team Meeting


Jan. 16 -  Advisory Team Meeting

Feb. 13 - Advisory Team Meeting, 5:30 - 7:00 p.m., Municipal Building, 4th Floor Conference Room, 100 Court Plaza

Feb. 18 - Advisory Team Workshop, 9 a.m. - 1 p.m., The Collider, 1 Haywood Street

March 1 - Advisory Team Meeting, 5:30 p.m., Grove Arcade Boiler Room

March 8 - Advisory Team presentation on  draft version, 5:30 - 7:00 p.m., US Cellular Center, 87 Haywood Street

March 20 -Advisory Team Meeting, 5:30-7:00 p.m., Grove Arcade Conference Room

March 28 - Advisory Team Presentation to City Council, Community Vision, 5 p.m.

August 15 - Staff presentation to City Council's Planning & Economic Development Committee

September 12 - Staff report to City Council seeking authorization for release of RFQ 

October 12 - RFQ Released


January -  Consultant Interviews

February/March - consultant selection and contract negotiation

April - Staff goes to City Council's Finance Committee to seek funding for Haywood/Page Design Study (Finance Committee asks staff to return later in the year to determine at that time if funding is available)

December - Staff goes to City Council's Planning & Economic Development Committee to seek a recommendation for funding for the Haywood/Page Design Study


January - Staff goes to City Council to seek funding for the Haywood/Page Design Study; City Council directs the City Manager to identify a funding strategy as part of the 19/20 budget process

Supporting Documents

Haywood St Resolution With Asheville Design Center

 Haywood Street Advisory Team Roster

Map of Study Area

Meeting Minutes: 7/18/2016, 8/15/2016, 9/19/2016, 10/17/2016, 11/21/2016

Staff Report to Asheville City Council - March 8, 2016

Staff Report to Asheville City Council - October 25, 2016

Staff Report to Asheville City Council - December 13, 2016


Advisory Team Final Report 


Staff Report to Planning and Economic Development Committee - August 15, 2017

Staff Report for City Council to authorize release of RFQ - September 12, 2017

Request for Qualifications (released October 12, 2017)

Staff Report to the Finance Committee - April 16, 2018
Staff Report to the Planning & Economic Development Committee - December 10, 2018
Staff Report to City Council - January 22, 2019

Contact Information

Todd Okolichany
Planning & Urban Design Department


Chris Joyell
Asheville Design Center