Communication & Public Engagement


To effectively engage Asheville residents and City staff in City service delivery, project implementation and policy formulation through accessible information and sound public engagement activities.

About the Division

The Communication & Public Engagement Division (CAPE) is responsible for the city's strategic communications and coordination of public engagement efforts. Communication responsibilities include media relations, community relations, intergovernmental relations and internal communications. It seeks the best ways for the City to communicate its priorities and achieve its policy objectives, and designs public education and community outreach initiatives to inform citizens and the media about City services, programs and policy.

CAPE is also responsible for leading, coordinating or supporting efforts between City of Asheville departments, outside partner agencies and consultants. With a commitment to equity, professionalism, innovation and best practices, the City’s public engagement efforts seek to maximize participant access, understanding and experience.

The equity and inclusion manager is housed in the CAPE division. This positioning allows easy and regular access to all services, programs and initiatives across the organization through the division's communication and engagement support for all departments. The position has a direct line of communication with the city manager and also has a team to support day-to-day efforts to operationalize equity across the organization.

The division's responsibilities include:


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Communication & Public Engagement
Second Floor, Asheville City Hall
8:30 a.m. - 5 p.m., Monday-Friday
P.O. Box 7148, Asheville, NC 28802



Dawa Hitch, Director of Communication & Public Engagement

Kimberlee Archie, Equity & Inclusion Manager

Christy Edwards, Web Content Manager

Christina Hallingse, Communications Specialist - Police Department

Polly McDaniel, Communications Specialist

Brenda Mills, Neighborhood and Community Engagement Manager

Dan Phairas, Media Specialist

Ashley Traynum-Carson, Communication Specialist