Craven Street Improvement Project

Craven Street Improvements / New Belgium Brewing Construction

Investing and leveraging investment in community infrastructure

last updated 12/2/13

On April 5, 2012 New Belgium Brewing- based in Fort Collins, Colorado- announced their plan to expand by building an east coast brewery at the former WNC Stockyards site on Craven Street in Asheville, NC. The City of Asheville is partnering with The State of North Carolina,  NCGolden Leaf,  NCDOT, Buncombe County, The Asheville –Buncombe Economic Development Coalition and others to support New Belgium Brewing’s  investment of $175 million in our community.

The private and public investment planned as a part of the New Belgium Brewing expansion will:

• Create 130 jobs in our region that pay over the average area wage
• Clean up an adopted Brownfields site (WNC Stockyards)
• Support our region’s growing craft brewing cluster development
• Improve public infrastructure in a way that supports other area businesses water and transportation needs 
• Enhance stormwater mitigation and improve the water quality of the French Broad River 
• Provide needed multimodal linkages in the City’s adopted transportation plans. 


City of Asheville is finalizing:

  • securing property easements for the necessary projects
  • construction plans and documents - construction will likely begin before spring of 2014

New Belgium Brewing


City of Asheville 

  • Craven Street Multimodal Roadway Improvements
  • RiverWay Connector Segment (Greenway)
  • Low Impact Parking Lot and Stormwater Management Area
  • Five Points Intersection Improvement
  • Craven Street Waterline Upgrade
  • West Asheville/Waynesville Avenue Watershed
  • View descriptions and drawings for all of the projects

New Belgium Brewing

NC Department of Transportation

  • Haywood Road at Hanover 
  • Haywood at Beechum's Curve (intersection of Beverly, Ridgelawn, and Haywood Street
  • View descriptions for these projects



New Belgium Brewing is coordinating regularly with elected community leaders to address community input and provide information.  Get involved in your neighborhood or business association or email them directly at  You can find FAQs and updates HERE

For regular updates and FAQs about the New Belgium site, subscribe to their NBB Asheville website

If you'd like to share feedback about the City's infrastructure projects, please contact The City of Asheville’s Neighborhood Coordinator, Marsha Stickford

Sign up for phone notifications of major road closings and other important safety information.


During planning stages the City of Asheville’s primary contact person for information is Project Manager McCray Coates.

 Name  Phone  Email  Mobile Phone
 Emergency Issues
(threats to life or property)
 McCray Coates
 Project Manager
 City of Asheville
 Customer Service
 Cathy Ball, PE
Assistant City Manager
 Emergency Issues  911    

The City of Asheville is coordinating these improvements with New Belgium Brewery’s project team and with North Carolina Department of Transportation’ project team.

 Name  Position  Phone  Email
Gabe Quesinberry  NBB Operations Support Manager 
 Chad Bandy, PE  NCDOT District Engineer  828-298-2741
 Karen Cragnolin


The following neighborhood and business organizations might be of interest to you during this process. Project partners communicate  regularly with the heads of west Asheville and river district area neighborhood associations. Connect with your neighbors to find out what is going on. 

 Name  Company / Organization  Phone  Email
 Hugh Munro, Treasurer  West Asheville Business Association  828-251-9051
 Matt Sprouse, President  River Arts District Business Association  828-225-4945
 Tim Schaller, President  Asheville Brewers Alliance
 Luke Perry, President  WECAN Neighborhood Association
 Alan Glines, City of Asheville  Haywood Road Corridor Committee  828-259-5556
 Joshua Martin  East West Asheville Neighborhood  Association
 Wendy Whitson, President  River Arts District Artists  828-423-4567
 Dan Leroy  Green Opportunities

Is there an organization that is not on this list but should be? Have a question about neighborhoods and the City?
The City of Asheville’s Neighborhood Coordinator is Marsha Stickford. You can reach her at or (828) 259- 5506


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